Jula Lafit (bass/vocals), Craig Weighman (guitars), and Tom Rappa (drums). Argentinean and British musicians crossing paths in Vancouver BC, bloom effect create an introspective and melancholic sound, drenched in swirling, fuzz-washed reverb and led by ethereal female vocals. They join the dots between shoegaze, dreampop, and post-punk. Read more on Last.fm