informal., real name Sam Richie, is a Los Angeles-based producer/DJ that operates from a unique worldview: not taking things too seriously, getting comfortable with breaking the norms, and enjoying life’s ups and downs to the fullest. The result is bouncy, unpredictable, genre-defying music that surprises and delights listeners at every turn. informal. embraces a free and unscripted creative process, resulting in tracks like “DIY,” which was propelled to release by a surge of social media demand. Read more on Last.fm